About three weeks ago I moved to Zion National Park. As I was sitting in my office researching the park, so I would be able to answer any visitor questions, I saw something astounding. The visitation in Zion has increased from 2 million to 4.3 million in less than five years. I asked my supervisor why he thought the visitation had increased so much and he answered “social media.” I found this very interesting, about a year ago I wrote a blog entitled “How Social Media is Destroying our National Parks”, on this site and while I still stand by the arguments I made in the blog, today I thought that I would offer a different, alternative viewpoint on how social media is helping save our national parks. This issue is not, and has never been black and white.